CULTURE ISTHE THROUGHLINE.

Jaychele Nicole is a cultural strategist, founder, creative and storyteller working across entertainment, sports, social, creator partnerships and culture.

Her work starts with understanding people. What they care about. What they are talking about. What they are responding to. What is changing underneath the surface. From there, she turns cultural and audience insight into strategy, positioning, creative ideas, content, partnerships and experiences built to actually connect.

Her career has taken her across social and community strategy, creator and talent partnerships, artist marketing, experiential, cultural research and entrepreneurship.

Across social and community, that experience includes work connected to Instagram, Instagram for Business, Threads, Facebook, WhatsApp, Ray-Ban Meta, Oakley Meta and Meta Glasses. Her creator and brand partnership experience includes Meta, NBA, Tissot and Pinterest, alongside talent-side partnership work involving Adidas, Puma, Fear of God, Essentials and PacSun. She has also worked across Red Bull and Beekman 1802, with entertainment experience spanning artists including NLE Choppa, A Boogie, Mariah the Scientist, Toosii, Luh Tyler and 41.

At THE·TEAM, formerly Wasserman, she has worked across social, community, creator partnerships and cultural strategy. Through Culture Shift, the independent cultural strategy practice she founded, she works directly with creators, artists, founders and talent across positioning, audience insight, partnerships and rollout strategy.

Outside of client work, Jaychele creates and writes about the things she cannot stop thinking about, especially culture, marketing, entertainment, women's basketball, community and the internet.