CULTURE. BASKETBALL. A POINT OF VIEW.

The same curiosity. A different format.

Jaychele Nicole in a burgundy suit

An audience built by having something to say.

I create cultural commentary that gives people another way to see the conversation.

Women’s basketball, music, pop culture, marketing and the internet. From an artist breakdown to the business behind a sports moment, my content starts with research and ends with a point of view.

Some ideas work best as a face-to-camera take. Others need a carousel people can swipe through, save and come back to.

THE PLATFORM.

1.7M+TIKTOK VIDEO VIEWS

Across my TikTok content.

~12KCROSS-PLATFORM FOLLOWERS

Combined audience across platforms.

200K+TIKTOK LIKES

Alongside 5K+ comments and 8K+ shares.

77%FEMALE TIKTOK AUDIENCE

71% U.S.-based.

CONTENT WITH A CONNECTION.

Selected partnerships through my own audience.

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What I make

Face-forward commentary, short-form video, photo carousels, event coverage, lifestyle storytelling and brand integrations built around the audience.

Where it fits

Sports and women’s basketball, entertainment, beauty, lifestyle, culture and community.

Start a conversation

Share your brand, the idea, timing, deliverables and budget.

Let’s collaborate
Download the cultural portfolio (PDF)

THE POSTS THAT GOT PEOPLE TALKING.

  1. The Tyler, The Creator Debate Explained

    Cultural commentary unpacking the conversation around Tyler, The Creator.

    VIEW POST
  2. Things I’d Advise if I Was on Kehlani’s Brand Team

    Artist strategy, positioning and the next chapter of the brand.

    VIEW POST
  3. Ideas for Trinity Tatum

    Creative ideas inspired by Trinity Tatum of Love Island USA.

    VIEW POST
  4. Things I’d Advise if I Was on KWN’s Brand Team

    Brand direction and opportunities beyond the breakout.

    VIEW POST
  5. WNBA Developmental Contracts, Explained

    Breaking down what a developmental contract actually means in the WNBA.

    VIEW POST
EXPLORE MY TIKTOK

The conversation takes different forms.

Culture + marketing commentary

Research-led breakdowns of artists, campaigns, identity, audience behavior and the business behind the moment.

WATCH ON TIKTOK

Fan interviews + live moments

Sexyy Red fan interviews and outfit spotlights. Fan trivia, setlist reveals and coverage of Mariah the Scientist’s live show featuring CHXRRY. A Boogie setlist reveals and concert-day behind-the-scenes storytelling.

EXPLORE THE CONTENT PORTFOLIO (PDF)

Brand partnerships

I connect a brand’s message to conversations my audience already cares about, with a clear creative angle and a format that suits the story. Partnerships can include sponsored posts, product storytelling and coverage from the experience itself.

FORMATS + AUDIENCE IN MY MEDIA KIT

Have something in mind?

If you have an idea, opportunity or reason you think we should talk, I’d love to hear about it.

LET’S TALK