Brand Strategy
For founders, creators, artists and brands refining their positioning, message and direction.
Projects from $500
EXPLORE BRAND STRATEGY
INDEPENDENT THINKING.
CULTURAL PERSPECTIVE.
YOU BRING THE BRAND.
WE BRING THE SHIFT.
An independent cultural strategy firm helping brands, creators and talent find their direction, build intentional partnerships and connect with the people shaping their world.
BRANDCREATORSCOMMUNITYCULTURE
01 / WHERE DO YOU WANT TO GO?
Find your starting point.
Three specialties. One connected perspective.
Creator Strategy
For brands building intentional creator partnerships, gifting campaigns and influencer programs.
Starting at $500
EXPLORE CREATOR STRATEGYSocial & Community
For brands shaping their social presence and building stronger relationships with their audiences.
Custom project & monthly pricing
EXPLORE SOCIAL & COMMUNITYTHERE’S ROOM FOR SOMETHING ELSE.
Custom Projects & Partnerships
Cultural research, campaigns, launches, music, sports, entertainment and selective representation.
02 / THE CULTURE SHIFT PRACTICE
Culture is the context.
Strategy connects it.
Culture shapes what people care about. We help brands understand where they fit.
Culture Shift connects positioning, audience behavior, identity and partnerships to help clients decide what deserves their attention and what to do next.
Founded by Jaychele Nicole, the firm works across consumer brands, beauty, fashion, music, sports, entertainment and the creator economy. Every project starts with the people involved and the challenge in front of them.
I pay attention to what people care about, how they express it and why it matters. My work turns that understanding into a direction you can use.
JAYCHELE NICOLE · FOUNDER
50+ clients across creators, artists, founders and talent.
03 / SELECTED SHIFTS
The thinking. In practice.
CULTURE SHIFT CLIENT WORK / YAZ
From recognition
to belief.
The challenge
Help an audience that knew YAZ as a creator connect with her identity as a recording artist.
The work
Audience research, positioning, platform direction, content pillars and a rollout framework, followed by social performance analysis.
The result
A strategic foundation connecting artist narrative, discovery and fan connection.
ROLEXIE / BRAND DIRECTION
A clearer artistic identity.
The First Shift helped Alexis Wilson clarify her narrative and build a more cohesive foundation for her next chapter.
“I felt very seen in the way you described my artistry, especially around clarity, repetition, and the need to tighten my narrative rather than reinvent myself.”
ALEXIS WILSON (AKA ROLEXIE)
JANAJ / POSITIONING
A more connected brand story.
Positioning and brand strategy to clarify the larger story and create a stronger foundation for what came next.
THE CORNER JAM / CLIENT PERSPECTIVE
“Your breakdown is amazing because you understand my view point and what I want to curate”
PHOEBE, THE CORNER JAM PODCAST
More experience behind the practice
Alongside Culture Shift, I currently work as a Social Media Coordinator at THE·TEAM (formerly Wasserman). My experience also includes creator and brand partnerships at THE·TEAM, talent partnerships at The Dime Agency, and community and influencer management at Beekman 1802. My experience also includes work with RYZE. These are part of my professional experience, separate from Culture Shift client work.
04 / WAYS TO WORK TOGETHER
Start with what you need.
Brand strategy, creator partnerships, social and community support, and custom projects. Work together through a focused project or an ongoing engagement.
Brand Strategy
Projects from $500
- Positioning & messagingBrand narrative, audience clarity and strategic direction.
- Brand foundations & architectureA focused foundation or a connected system for your brand’s next chapter.
View brand strategy packages
The First Shift™
$500
What should I do next?
For clients who need a clear strategy and a roadmap they can act on.
What you receive
An Executive Summary, Strategy Deck of approximately 10–15 pages and a 30-Day Action Plan, presented in a 90-minute Strategy Presentation Session.
Timeline · 1–2 weeks
Explore the full scope
The strategy may cover
- Current positioning analysis
- Audience insights and opportunity areas
- Content direction
- Partnership opportunities
- Strategic recommendations
Also included
- Optional recording of the presentation
The Ecosystem Edit™
$1,000
What should my entire brand system look like?
For clients who need a complete brand foundation and a clearer relationship between all the pieces.
What you receive
A Brand Architecture Deck of approximately 20–30 pages, an Executive Summary and a 90-Day Growth Roadmap.
Timeline · 2–3 weeks
Explore the full scope
Positioning system
- Who you are, why people should care and what makes you different
Messaging system
- Brand messaging, narrative development and brand language
Audience system
- Audience profiles, community mapping and growth opportunities
Content ecosystem
- Content pillars, series, platform roles and content strategy
Opportunity ecosystem
- Partnership categories, revenue opportunities and expansion opportunities
How we work
- Discovery Session
- Ecosystem Presentation
- 30-Day Follow-Up
Creator Strategy
Starting at $500
- Strategy & planningCreator partnerships, gifting campaigns and ambassador programs.
- Sourcing & researchCreator discovery, vetting and audience-fit research.
- Outreach & coordinationRelationship coordination and campaign logistics.
- Ongoing campaign managementRecurring coordination, reporting and recommendations.
Each type of support is scoped separately around your campaign and the work involved.
EXPLORE CREATOR SERVICESSocial & Community
Custom project & monthly pricing
- One-time strategyPlatform direction, tone of voice and community engagement planning.
- Defined community projectsFocused engagement, moderation, listening or reporting support.
- Monthly managementRecurring responses, proactive engagement and audience insights within agreed coverage.
Custom Projects & Partnerships
Custom pricing
Cultural research, creative campaigns, artist strategy, launches, sports, entertainment and ongoing advisory work.
Strategy sprint · $1,500 / Cultural rollout · $2,500
Culture Shift Sprint™
$1,500
How do I solve this specific problem?
For clients with one major strategic challenge that needs a focused solution.
What you receive
An Executive Summary, Strategic Solution Deck, Opportunity Analysis, Execution Roadmap, Resource Recommendations and Final Presentation.
Timeline · 2–3 weeks
Explore the full scope
Projects can include
- Creator monetization and creator growth
- Sponsorship and partnership strategy
- Podcast launch strategy
- Community growth strategy
- Speaker positioning and thought leadership
The Cultural Rollout™
$2,500
How do we get people to care?
For an existing brand, offer, product, project, event or initiative that needs attention, momentum and cultural relevance.
What you receive
An Executive Summary and Campaign Strategy Deck, with a clear narrative and a plan for building momentum.
Timeline · 3–4 weeks
Explore the full scope
Inside the rollout
- Campaign narrative
- Rollout timeline
- Activation concepts
- Partnership concepts
- Audience strategy
- Momentum framework
- Campaign presentation
Representation & Partnerships · application only
Representation & Partnerships
Application only
Build the right relationships for what’s next.
For select creators, talent, brands and cultural leaders seeking longer-term support.
What you receive
Support may include brand partnerships, opportunity sourcing, representation, strategic guidance, partnership negotiation support and relationship management.
Format · Long-term partnership
APPLY FOR REPRESENTATIONCustom Projects & Retainers
Specialized consulting, campaign development, research and ongoing advisory work. Scope, deliverables, timing and investment are agreed through an inquiry.
TELL US ABOUT YOUR PROJECTStrategy sessions & assessments $75 · $150 · $250
For a focused conversation or an outside assessment before a larger project.
The Quick Shift™
$75
One question. A clearer next step.
For one focused question, decision or challenge that needs another brain on it.
What you receive
A 30-minute conversation with clear direction and actionable next steps.
Format · 30-minute session
REQUEST A SESSIONThe Deep Shift™
$150
For when there’s more to unpack.
For clients who want to brainstorm, go deeper into strategy or work through a larger business or brand challenge together.
What you receive
A 60-minute conversation to work through your ideas and decide what to do next.
Format · 60-minute session
REQUEST A SESSIONStrategic Read™
$250
What am I missing?
For clients who need an outside perspective on their brand, platform, content or positioning.
What you receive
A Strategic Read PDF, approximately 3–5 pages, with a focused assessment and priorities for what comes next.
Timeline · 3–5 business days
Explore the full scope
Inside the read
- What’s working
- What’s missing
- Biggest opportunities
- Top 3 recommendations
- Suggested next step
How we work
- No face time required
- Optional Loom walkthrough
Service timelines describe the agreed project scope. Scheduling is confirmed before work begins.
Another client perspective
“This was the most intentional and thoughtful assessment of my brand and how I’m navigating through the whole process.”
Ash Allure · Culture Shift client
NOT SURE WHERE TO START?
Find your shift.
Six quick questions to connect your challenge to a specialty and a sensible next step. See your result without sharing your email.
05 / FROM HELLO TO LET’S GO
A clear path forward.
- 01
Tell us what you’re working on.
Share your goals, challenge, budget and timing.
- 02
Find the right approach.
Jaychele reviews your needs and recommends a fit.
- 03
Agree on the project.
Review the proposed scope, pricing and timing before confirming.
- 04
Make the shift.
Once confirmed, payment and onboarding get the work underway.
YOUR NEXT MOVE
Let’s make the shift.
Tell us what you’re building and what needs to change. Culture Shift will help you find the right starting point.
Stay in the loop + 10% off your first Culture Shift service
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For speaking, media or personal professional inquiries, CONTACT JAYCHELE