Creator + community
BEEKMAN 1802
Community with a reason to participate.
The challenge
Support a growing ambassador community with consistent opportunities to participate, contribute and feel connected to the brand.
The approach
Managed day-to-day engagement for 2,000+ ambassadors, coordinated campaigns across Tribe, Upfluence and Duel, and supported UGC, contests and giveaways. Tracked deliverables, timelines, approvals and performance across social, email and web.
The outcome
- AMBASSADORS
- 2,000+
- EMV INCREASE
- 264%
Earned media value increased 264% during the tenure. The work combined community relationships with the operational follow-through needed to keep creator campaigns moving.
264% refers to earned media value, not growth in the number of community members.