Cultural + brand strategy
CULTURE SHIFT
Clarity for the people building culture.
The challenge
Help people make sense of their positioning, audience and next chapter across a fragmented creative ecosystem.
The approach
Lead discovery, audience insight, brand positioning, content systems, creative briefs, rollout planning and partnership strategy. Work includes artist strategy for YAZ and Kanii, positioning for PATRICIACVIII / ONE08, and brand direction for Dr. Jasmine Simmons.
The outcome
- CLIENTS
- 50+
- COMBINED PARTNER AUDIENCES
- 8M+
Delivered positioning and brand direction for creators, artists, founders and talent, with selected work spanning YAZ, Kanii, PATRICIACVIII / ONE08 and Dr. Jasmine Simmons.
8M+ describes the combined audiences involved in partnerships, not campaign impressions or Jaychele’s personal follower count.
THE PRACTICE