THINGS I CAN’T STOP THINKING ABOUT.
Culture, marketing, women’s basketball, music, identity and the internet.
THE STORIES BEHIND THE SHIFTS.
My newsletter, One Shift at a Time, makes room for experience, reflection and what comes next.
READ ON SUBSTACKCAMPAIGNS UNDER THE MICROSCOPE.
Independent analyses, assessment concepts and strategy samples.
THE A’ONE CAMPAIGN ↗
An independent analysis of Nike × A’ja Wilson, athlete identity and cultural storytelling.
FINALLY OVER IT ↗
An independent analysis of Summer Walker’s campaign, narrative and fan participation.
A YEAR-ROUND CONTENT SYSTEM ↗
A proposed 14-week approach to sustained content and audience engagement.
CULTURE, EXAMINED.
What I Took From ADCOLOR
My reflection on representation in the creative industries and bringing those lessons back to campus leadership.
The Capitalist Commodification and Societal Policing of Black Voices in Hip-Hop
Race, power and commercialization in music.
The Price of Respect
The capitalist exploitation of Black women in hip-hop.
Race, Social Media, and Representation in Modern Dating Reality TV
Dating shows as cultural blueprints for desire.
Media Framing, Audience Perceptions, and Support for the WNBA
Research on representation and women’s basketball.
Consumer Perceptions of Price Unfairness and the Ticketmaster Controversy
How consumers understand fairness, trust and pricing.
Understanding Minimalist Consumer Behavior
Psychological motivations, sociocultural shifts and marketing implications.
Social Listening: Sol de Janeiro
A beauty-brand listening and analysis sample.
Sports / Fitness Blogger Campaign
An academic digital PR campaign sample for women’s basketball.
IDEAS WORTH SHARING.
Talks and learning materials connecting culture, identity, business and representation. Collaborative workshops are credited within the original decks.
A Strategy Lab on Power, Identity, and Business
Connecting cultural patterns to strategic choices.
Race, Culture & Society
Culture, appropriation, social media and current events.
Race in Sports: Allyship On and Off the Court
A collaborative workshop with Bentley Women’s Basketball.
Decoding Brand Marketing
Representation and inclusive campaign thinking.
Album Rollout Marketing Strategies
An academic presentation on music release planning.
HAVE SOMETHING IN MIND?
For speaking, media, creator and brand partnerships, creative collaborations, or an opportunity worth talking about.
HELLO@JAYCHELENICOLE.COM