LIVE MOMENTS
A Mariah the Scientist live show, featuring CHXRRY.
The challenge
Turn the energy around an artist into content and promotion that make a local show feel relevant to its audience.
The approach
Developed platform-native content plans, calendars and digital strategies for 10+ concert and tour campaigns. Captured and published live Stories, Reels, graphics and behind-the-scenes content while coordinating rollout timelines, creative assets and campaign budgets up to $15K.
The outcome
- STORY VIEWS
- 12K+
- ACCOUNT VIEWS IN 48 HOURS
- 80K+
- ACCOUNTS REACHED
- 24K+
These results came from my coverage of Mariah the Scientist’s live show, featuring CHXRRY, bringing the audience into the experience through fan trivia, setlist reveals and real-time Stories. I’m pictured with CHXRRY at the show.
The Tems and Muni Long decks show marketing recommendations and proposed tactics, not a claim that every tactic was activated.