Creator + brand partnerships
TALENT × BRANDS
Finding the right fit.
The challenge
Identify brand opportunities that make sense for the talent, their audience and the cultural moment.
The approach
Conducted brand and cultural research for NCAA and NFL talent, including the O’Neals, Brenden Rice and Darnay Holmes. Supported pitches and deliverables involving Adidas, Puma, Essentials, Fear of God and PacSun.
The outcome
Supported the research and coordination behind talent-brand opportunities. The Shareef O’Neal World Heart Day deck demonstrates an event concept connecting fashion, community and personal story.
The event deck is presented as a proposal; it is not evidence that the event or each proposed partnership took place.