Strategy & planning
Partnership concepts, gifting strategy, campaign planning, ambassador program direction, selection frameworks and program reviews.
CULTURE SHIFT / CREATOR STRATEGY
Creator Strategy
For brands building intentional creator partnerships, gifting campaigns and influencer programs.
Starting at $500
START A CREATOR PROJECTCREATOR STRATEGY
Build partnerships with a point.
Creator strategy starts with your goal, your audience and the role creators should play. Then the work is scoped around the support you actually need.
Sourcing & research
Creator discovery, vetting and audience or brand-fit analysis. Creator quantity, research depth and deliverables are agreed in advance.
Outreach & coordination
Outreach planning, relationship coordination and campaign logistics when included in the agreed scope.
Ongoing campaign management
Recurring coordination, reporting, performance analysis and recommendations through a separately defined engagement.
Starting at $500. Built around the scope.
The quote depends on creator quantity, research depth, campaign complexity, deliverables, outreach expectations and estimated hours. These four types of support are scoped separately. A starting project does not include unlimited sourcing, negotiations, outreach, campaign management or fulfillment.
Plan separate budgets where needed for products, shipping, creator fees, paid usage rights, production and other third-party costs. Gifting does not guarantee a post. Reach, engagement, sales and performance are not guaranteed.
A larger strategic challenge?
Culture Shift Sprint™ is an existing $1,500 strategy option for a focused strategic problem. Its deliverables are an Executive Summary, Strategic Solution Deck, Opportunity Analysis, Execution Roadmap, Resource Recommendations and Final Presentation over 2–3 weeks. Campaign execution is separately scoped.
ASK ABOUT THE SPRINTFOUNDER EXPERIENCE
Brand, talent &
creator experience.
My experience includes work with THE·TEAM, The Dime Agency, Beekman 1802 and RYZE.
THE·TEAM
Creator strategy, campaign development and recommendations across Meta, NBA, Tissot and Pinterest. I also currently work at THE·TEAM (formerly Wasserman) as a Social Media Coordinator.
EXPLORE THE WORKThe Dime Agency
Talent-side partnership work with NCAA and NFL athletes, including campaigns involving Adidas, Puma, Fear of God, Essentials and PacSun. My work included coordinating deliverables, refining campaign narratives and aligning talent positioning with brand objectives.
EXPLORE THE CASEBeekman 1802
As a Community & Influencer Management Intern, I supported a 2,000+ ambassador community, creator campaigns and day-to-day engagement.
EXPLORE THE WORKSelected experience from my roles at these organizations, separate from Culture Shift client work.
Need a smaller starting point?
The Quick Shift™ ($75), The Deep Shift™ ($150) and Strategic Read™ ($250) offer focused conversations or an outside assessment.
VIEW SESSIONS & THE SERVICE DIRECTORYYOUR NEXT MOVE
Let’s make the shift.
Tell us what you’re building and what needs to change. Culture Shift will help you find the right starting point.