Leadership + experiential
FOR THE CULTURE
Bentley’s first Black History Month concert.
The challenge
Create a Black History Month concert that put contemporary Black music and student culture at the center of campus programming.
The approach
Built the concept, led artist selection and produced the experience from budget through after-party. Connected artist conversation, performance, promotion and event operations into one program.
The outcome
Produced Bentley’s first Black History Month concert, featuring Wolfacejoeyy. The university documented the event as a new addition to campus programming.
RELATED COVERAGE
BENTLEY · FIRST BLACK HISTORY MONTH CONCERT