Leadership + experiential
SPRING DAY
Big-stage thinking. Every-detail execution.
The challenge
Coordinate a major campus event across talent, vendors, student teams, promotion and a changing live environment.
The approach
Led production and integrated promotion, coordinated vendors and timelines, and supported on-site social coverage. Managed real-time changes when the scheduled opener, Lay Bankz, could not travel.
The outcome
- PROGRAM BUDGET
- $220K+
- ATTENDEES
- 4,200+
Delivered Bentley’s flagship live program featuring DJ Mustard, coordinating production and promotion from planning through show day.